Creative Director & Brand Alchemist

I move between worlds, creative and strategic, soulful and structured, spiritual and grounded.

My work sits at the intersection of identity, story, design, and presence.

Over the past decade, I’ve shaped brands and experiences for names like BMW at Coachella, Art Basel, and Cannes, working across concept, identity, and storytelling. I helped launch global campaigns, cultural moments, and future driven products, from electric vehicles to immersive brand spaces. I was part of building BMW’s in-house agency, TheGameGlobal, from the ground guiding it to become a 150-person venture.

But that’s only part of the story.

I’ve spent years learning from indigenous communities in the Amazon, exploring nature, ritual, and medicine. These experiences shape how I listen, create, and hold space.

Today, I help individuals, brands, and spaces return to their essence.

I founded Sympathya to support soulful projects with creative direction, brand identity, and concept design. I also run Honey Lou, a jazz-rooted bar in Berlin that brings people together through sound, warmth, and atmosphere.

At the heart of everything I do is one question:

What do you truly want to create,
and who are you becoming in the process?

Who am I ?

  • Impact Beyond Aesthetics

    Every project I take on is an opportunity to contribute to a more conscious and connected world. Whether through sustainable business models, cultural collaborations, or innovative brand storytelling, my focus is on creating impact that extends beyond aesthetics.

  • Entrepreneurship as Creative Practice

    Business is my creative tool to bridge cultures, ideas, and purpose. From building a bar in Berlin to launching a brand rooted in indigenous wisdom, I use entrepreneurship to turn vision into meaningful impact.

  • Guided by Curiosity, Grounded in Culture

    Exploring the world is my lifes elixir. From living with indigenous communities deep in the rainforest to riding a motorcycle across India, I embrace the world as my home, learning from my experiences in the most diverse and unexpected situations - I always find a way.

  • Builder of Ideas, Shaper of Form

    I had no choice but to master the tools I needed, so I did. From brand strategy to AI-driven content creation, from woodworking to visual storytelling, I bring ideas to life by combining strategic thinking with hands-on execution.

  • Art as a Way of Being

    Art flows through me in many forms, just as my love for it does. Whether it´s photography, painting on canvas, poetry, dance, DJ, playing violin - piano - drums, or building and designing lamps, I love every dimension of art as a way to express my emotions and visions. Art to me is like speaking any existing language.

  • Bridging Cultures, Building Trust

    Having lived and worked across different cultures, I thrive at the intersection of local identity and global relevance. My work is shaped by diverse perspectives, blending tradition with innovation to create experiences that resonate universally.