Artist. Cultural Strategist.
Creator of Brands People Belong To.

I’m Orhan - a multidisciplinary artist and cultural strategist. I create conscious brand experiences rooted in emotion, identity, and human connection.

Blending Indigenous wisdom, Middle Eastern heritage, and Western zeitgeist, I’ve shaped global projects for brands like BMW at Coachella, Art Basel, and Cannes.
As founder of Sympathya, co-founder of WAYSA, and curator of Honey Lou Bar in Berlin, I build brands and spaces where creativity becomes culture and brands become movements.

My Solutions

  • Brand Identity & Strategy

    With years of experience in global brand strategy for BMW and a sharp eye for identifying problems, I help brands uncover their identity and position themselves effectively. Whether it’s refining your vision or creating a strategy, my services ensure your brand resonates deeply with your target audience.

  • Business Analysis & Development

    From founding a successful bar in Berlin to launching an organic energy drink and a cosmetic brand, I bring hands-on experience in business growth and development. My approach combines analytical insights with practical solutions to optimize operations, boost revenue, and turn ideas into sustainable businesses.

  • Content & Creative Direction

    With a deep connection to nature and a love for city life, my creative direction combines authenticity with innovation. Whether you’re developing campaigns, creating visual content, or building a narrative, I guide brands in delivering authentic stories that captivate and inspire.

Who Am I ?

  • Social & Environmental Imapct

    Every project I take on is an opportunity to contribute to a more conscious and connected world. Whether through sustainable business models, cultural collaborations, or innovative brand storytelling, my focus is on creating impact that extends beyond aesthetics.

  • Business Mindset

    Entrepreneurship is my creative canvas, where I bridge cultures, ideas, and untapped potential. From building a bar in Berlin to launching a cosmetic brand rooted in indigenous wisdom, I see business as a way to create impact. Past failures have only made me stronger, sharpening my vision and resilience to build something greater.

  • World & Culture Explorer

    Exploring the world is my lifes elixir. From living with indigenous communities deep in the rainforest to riding a motorcycle across India, I embrace the world as my home, constantly learning from my experiences in the most diverse and unexpected situations - I always find a way.

  • Master of Tools

    I had no choice but to master the tools I needed, so I did. From brand strategy to AI-driven content creation, from woodworking to visual storytelling, I bring ideas to life by combining strategic thinking with hands-on execution.

  • Multi Facetted Artist

    Art flows through me in many forms, just as my love for it does. Whether it´s photography, painting on canvas, poetry, dance, DJ, playing violin - piano - drums, or building and designing lamps, I love every dimension of art as a way to express my emotions and visions. Art to me is like speaking any existing language.

  • Master of Human Connection

    Having lived and worked across different cultures, I thrive at the intersection of local identity and global relevance. My work is shaped by diverse perspectives, blending tradition with innovation to create experiences that resonate universally.