About
I'm Orhan — based in Berlin. I take something that exists in someone's head and make it real. A campaign. A bar. A product. A brand.
BMW campaigns across four continents. A Berlin bar I built from scratch. An Amazonian energy drink in 500+ stores across Germany. Each one a completely different world — same question every time.
I don't separate thinking from making. Strategy and execution are usually the same job, done in the same week.
150%
Revenue growth · Honey Lou, year 1
100+
Events · first year at Honey Lou
14K
Followers · Honey Lou Instagram
500+
Markets · WAYSA across Germany
4
Continents · BMW campaigns
How I work
Start with what's real.
Vipassana retreats, indigenous communities in the Amazon, years of sitting with hard questions — that's shaped how I work as much as any campaign or boardroom. I start with what's real in the person across from me. Everything else follows.
Journey
How I got here
Creative & Art Director — Distorted People
Directed photo shoots, fashion films, and campaigns with Schweinsteiger and Lewandowski. Contributed to the label's first €1M revenue milestone.
Creative Technologist — Isobar & Dentsu Aegis
Designed interactive brand experiences for global clients. First time working at the crossover of technology, storytelling, and physical space.
Creative Technologist — Exit Media
Explored how new technology could change the way brands tell stories. Built interactive experiences that moved between screens and physical space.
Nature & Culture Explorer
Field research in the Amazon and Asia with indigenous communities and tribes. Ecological and cultural insights translated into brand, strategy, and creative work.
Co-founder & MD — WAYSA Energy Tea
Launched organic energy drink rooted in Amazonian heritage. Expanded to 500+ markets across Germany through retail and cultural activations.
Creative Director, Strategy & Innovation — BMW
Led campaigns for i7, XM, iX, BMW i On Water, Art Basel, Cannes, Coachella, and CES. Multi-million € global launches. Helped build The Game Global from 6 to 150 people.
Owner & Creative Director — Honey Lou Bar
Grew 150% in monthly revenue in year one. 14k+ followers, 200k reach, 100+ events. Built and led a 12-person team.
Freelance Creative Director & Brand Strategist
Brand strategy for YAKUM reforestation NGO (Ecuador & UK). Consulting for Cassette Heads and ToyTonics music label.
Co-founder — Sympathya
Soul elixir company built on indigenous Amazon wisdom. GIZ-backed. Built with Aquilles Jarrín. Launching Q2 2026.
Capabilities
What I work with
Creative
Tools & Craft
Personal
Outside the studio
Motorcycles, meditation, and cultures as far from home as I can find. I ride to think, I travel to get uncomfortable, and I sit still long enough to actually hear what’s going on. Work is better when the rest of life is full.