Strategic Vision & Creative Alchemy

For Brands, Spaces & Projects
with Depth, Story & Soul

I turn brands & projects into soulful experiences.

I work at the intersection of brand strategy, creative direction, and soulful storytelling.

With 10+ years of experience across global brands, grassroots projects, and artistic collaborations, I support people and teams in creating brand worlds that are not only relevant, but real.

Whether you’re launching something new, evolving your identity, or reconnecting to your purpose, I help you find the clarity and creative direction to move forward.

I turn vision into felt experience.

How I Bring Soul into Your Business

  • Whether you’re building a new brand or refining an existing one, I help you uncover its soul and shape it with purpose.

    Together, we dive deep: into your vision, your market, and the emotional core of your brand. We develop a strategy that’s not just smart, but spiritually and culturally resonant. From brand purpose and positioning to business structure and launch plans, I guide you to build something real, not just another layer of agency fluff.

    Projects: BMW · AMAMA · SYMPATHYA · WAYSA · HONEY LOU · YAKUM

  • Opening a bar, restaurant or experience space?

    From launching Honey Lou in Berlin to designing brand experiences for BMW at Art Basel, Frieze, and Coachella, I know what it takes to turn a physical place into an unforgettable presence. My process goes beyond design: it’s about energetics, flow, and how people feel when they enter your space.

    I support you from concept to curation, storytelling, energy alignment, and programming that opens up all senses.

    A space without soul is just walls.

    Projects: Honey Lou Bar · NO BANANAS · BMW Global Brand Spaces

  • Something’s not working? Your brand isn’t growing, your product’s not selling, or your vision feels stuck?

    With over a decade of hands-on experience in creative industries, entrepreneurship, and global brand strategy, I help you identify the blind spots and turn them into breakthroughs. We’ll tune your operations, positioning, and product strategy to bring clarity, momentum, and measurable growth.

    Projects: YAKUM (NGO) · CASSETTE HEADS · BMW

You bring the idea,
we shape the identity.

I merge structure with soul, intuition with strategy, to help you create something that feels as good on the inside as it looks on the outside.

My work is shaped by years of building global campaign’s, creating cultural spaces and brands, and learning through deep collaboration with designers, musicians, and indigenous communities alike.

It’s this blend of worlds that allows me to translate vision into something you can feel.

Client Feedback

“Orhan has really helped me set up my artistic endeavours in berlin. whether providing a place to play, rehearse or record or collaborating on bigger parties, bringing communities together or offering business structural advice and protocols. he has always been enthusiastic and encouraging and really helped us establish cassette head sessions as the berlin institution it’s become“

Hal Strewe - Cassette Heads Label / Berlin
https://www.cassetteheadsessions.com

“Orhan has a remarkable ability to grasp the core elements that define a brand and to ask the right questions that bring clarity and focus. He helped distill our ideas into a clear, compelling message. Working with him has been incredibly valuable, and the results speak for themselves.”

Emanuel Wiliams - AMAMA Shop Berlin
www.amama.space

“Orhan helped me clarify and crystallize how to communicate what YAKUM is doing, based on who I am and what we all want. He has also advised YAKUM on how to transform this into the organisation's external identity, as well as defining its internal processes.”

Nick Ovenden - Yakum NGO / UK & Ecuador
www.yakum.org

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From soul to strategy,
I help you build what feels true and make it real.

  • Discover your inner truth, brand soul,
    and purpose.

    Define what you're really about.

  • Design the voice, visuals, and narrative that express that truth.

    From concept to creative direction.

  • Bring your brand to life through experiences, campaigns, workshops.

    Turn clarity into connection.

Work with me!