Global Brand & Culture Strategist
Creative Director
I build brands people feel,
and businesses that grow.
From shaping multi-million € global launches for BMW at Cannes, Coachella Art Basel and CES, to scaling Honey Lou into one of Berlin’s leading cultural venues, I combine corporate brand expertise with entrepreneurial impact.
With 10+ years across Europe, the US, Asia, and Latin America, I help brands, founders,
and cultural institutions turn strategy into experiences, and ideas into movements.
How I Bring Soul into Your Business
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I help you uncover the soul of your brand and shape it with purpose. Together we define positioning, structure, and strategy that feel as real as they are effective.
Projects: BMW · DENTSU · AMAMA · Sympathya · Waysa · Honey Lou · TOYTONICS
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A launch is more than a date: it’s the story you tell. I design messaging and campaigns that enter the market with clarity, energy, and cultural relevance.
Projects: BMW i7 · BMW XM · Waysa · Honey Lou
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Experiences turn audiences into communities. From Coachella to Honey Lou, I craft cultural moments that make brands unforgettable.
Projects: BMW i On Water · Honey Lou · Art Basel · Coachella · Yakum
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I translate strategy into visuals, narratives, and campaigns that resonate emotionally and commercially. The goal: to make your brand impossible to forget.
Projects: Distorted People · BMW · Sympathya · Honey Lou
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I advise leaders on aligning identity, culture, and growth, acting as a trusted sparring partner for scaling with clarity and meaning.
Projects: Honey Lou · Yakum · Sympathya · Waysa
You bring the idea,
we shape the identity.
I merge structure with soul, intuition with strategy, to help you create something that feels as good on the inside as it looks on the outside.
My work is shaped by years of building global campaign’s, creating cultural spaces and brands, and learning through deep collaboration with designers, musicians, and indigenous communities alike.
It’s this blend of worlds that allows me to translate vision into something you can feel.
Client Feedback
“Orhan has really helped me set up my artistic endeavours in berlin. whether providing a place to play, rehearse or record or collaborating on bigger parties, bringing communities together or offering business structural advice and protocols. he has always been enthusiastic and encouraging and really helped us establish cassette head sessions as the berlin institution it’s become“
Hal Strewe - Cassette Heads Label / Berlin
https://www.cassetteheadsessions.com
“Orhan has a remarkable ability to grasp the core elements that define a brand and to ask the right questions that bring clarity and focus. He helped distill our ideas into a clear, compelling message. Working with him has been incredibly valuable, and the results speak for themselves.”
Emanuel Wiliams - AMAMA Shop Berlin
www.amama.space
“Orhan helped me clarify and crystallize how to communicate what YAKUM is doing, based on who I am and what we all want. He has also advised YAKUM on how to transform this into the organisation's external identity, as well as defining its internal processes.”
Nick Ovenden - Yakum NGO / UK & Ecuador
www.yakum.org
